Continental Who's Who

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Five Things SMB’s Can Do To Make Marketing Payoff

In shaky economies, companies that invest in their marketing often come out on top. But for small business, making these investments often feels risky.

Not only are time and resources tight, many small business owners feel they lack the knowledge to make the marketing choices that provide a return. In fact, figuring out “what works” is the top marketing concern for nearly 80 percent of small business owners, according to a recent survey by Deluxe Corporation.

“Most small business owners are talented at their trade, but not at promoting their businesses,” says Stephanie Chandler, entrepreneur, speaker and author of “LEAP! 101 Ways to Grow Your Business.” “They’re willing to work long hours and invest whatever is necessary

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Liliya Kapilevich

Liliya Kapilevich is recognized by Continental Who’s Who as a Pinnacle Lifetime Member in recognition of her work in the field of Real Estate as Owner at Keller Williams Realty North Atlanta. Kapilevich started her career as a Construction Materials Engineer at NIISM, where she performed research for better quality and new options in related construction materials. She then served as a Map Designer at Layton Graphics and designed utility maps for a variety of communities.

Kapilevich amassed

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Ruth Barrett


Ruth Barrett is recognized by Continental Who’s Who with the 2016 Lifetime Achievement Award in the field of Writing as a result of her role as a Published Author. Barrett began working with the federal government in 1961 in a clerical position, where she rose to attain various positions throughout the course of her career. Willing to learn everything she could to increase her credentials and move upward, Barrett moved from clerical work to becoming a field investigator, and subsequently

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Paula Fortran


Paula Fortran is recognized by Continental Who’s Who among Pinnacle Professionals. Paula is the President of Mountain Moving and Storage of Santa Fe. As per their website, “Whether you are seeking to move across the country or across town, Mountain Moving and Storage of Santa Fe is there to help you transport your most cherished items with utmost efficiency and safety.

A licensed and insured company, Mountain Moving and Storage of Santa Fe delivers prompt service with flexible

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Candace F. (Candy) Abbott


Candace F. (Candy) Abbott is recognized by Continental Who’s Who as a Pinnacle Professional in the field of Publishing. Founder of Fruitbearer Publishing, LLC, Abbott established a publishing firm that is the home to an array of Christian authors and their inspirational works. Fruitbearer Publishing is rooted in Galatians 5:22-25, scriptures that are centered towards the demonstrations of the Fruit of the Spirit.


For more than two decades, Abbott has reached out to many

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