Continental Who's Who

Monday, Mar 19th

Last updateTue, 02 Jan 2018 7am

You are here: Home Product and Service, Business

How to BUILD Customer Trust as a New Business

Any new business experiences metaphorical growing pains – incidents that were not accounted for in your business plan.

Perhaps your landlord decided after one week that your business was not a good fit for the location. Or your overhead was greater in the first month that you anticipated. Or you are not attracting customers due to a simple fact of the human condition: your business is just too new, and your would-be clientele does not yet trust your brand. Once you do get the public in the door (or on the phone, or on the »website, depending on the nature of your business) you, of course, want »to keep it there – and it is important to build customer trust from that initial interaction. Here are a few tips to help you, right from

Read more: How to BUILD Customer Trust as a New Business

Benefits of Going Green

The realization of the immediate and long-term consequences that our actions have on the health of the planet has led to a growing popularity in the “going green” movement. This trend is not only beneficial to the future of our ecosystem, but it also provides a variety of benefits to business owners. 

Utilizing green methods of doing business can decrease the amount of unnecessary waste; create a healthy work environment for employees; and help to establish the part your business plays as

Read more: Benefits of Going Green


Customer service is the end-all to any company's success or failure. The customer is what provides the income that a company needs to thrive and determines whether or not a company can continue to stay in business. Therefore, it is of the utmost importance that a high level of customer service always be something to strive for. Without continued excellence in customer service, a company's success is over before it starts.



Get to Know Them

So many times we see a company provide what


Back To School Tips For Retailers

The back-to-school season can be both a blessing and a curse to retail establishments. On the bright side, the National Retail Foundation claims that it is the second largest shopping season of the year, with only the winter holiday season topping it in consumer spending. The NRF estimates that consumers will spend approximately $68 billion between back-to-school and college shopping in 2015. There is plenty of money to go around, but ensuring that your business receives this money from

Read more: Back To School Tips For Retailers

How to Turbocharge Your Online Reputation

These days, it’s imperative to put your best digital foot forward by maintaining a positive online image. If you haven’t
thought about it before, perhaps it’s time to take a hard (honest) look at how you’re managing your online reputation. Consider this: According to the 2011 Cone Online Influence Trend Tracker survey, 87 percent of consumers said positive online reviews reinforced their decision to purchase a recommended product or service. (This figure is up from 67 percent in

Read more: How to Turbocharge Your Online Reputation