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Although thought of by most to be a relatively new concept, and a term that was first used and discussed in an article by American business management writer Tom Peters in 1997, personal branding is something that has existed in one form or another since the dawn of organized societies.

Even the alpha male of an ancient tribe who was expressing his dominance to make himself more attractive to the females of the group was participating in this time tested practice to a certain degree. Selling oneself and what one has to offer to others seems to be as old as life itself.

The roots of modern day personal branding are said to stem back to 1937. This idea was brought forth in the book Think and Grow Richby Napoleon Hill, a motivational

Read more: The Importance of PERSONAL BRANDING

What can he do for you?

Michel has always been fascinated by communications challenges. How can information be presented so that people take appropriate action, learn, understand and remember what to do? Michel discovered the answer to this question by learning how the brain processes information. This discovery led to the founding of POPSCOM — Performant, Organized, Presentable and Structured Communications.

Michel is a specialist in the preparation of highly-effective, written communication. He is an

Read more: What can he do for you?

WHAT ARE THE LEADING Affiliate Marketing Niches?

The best affiliate marketing niches, or markets, are those that will not go out of fashion anytime soon. But with so many different products and services now available online, what are the best affiliate marketing niches for your online business ideas?

If you've been searching for online business ideas, you will have heard about the strategy of affiliate marketing. This is when you promote the products or services of other people and when you make a sale, the product owner pays you a

Read more: WHAT ARE THE LEADING Affiliate Marketing Niches?

How Web Video Production Can Help Your Business By Fortay Media CWW • ICE MAG

Web video production has become increasingly popular as embedding technologies and broadband internet speed gets ever better. Where your business or site warrants it, using an online web presenter can help get your message across in tutorials and product guides, for example. And where a virtual tour is required, the web video really comes into its own.

The bottom line is, the Internet is now ready and able to support genuine multimedia presences for your company and your company website. In an

Read more: How Web Video Production Can Help Your Business By Fortay Media CWW • ICE MAG


Social media has established a prominent presence as form of marketing utilized by companies in countless industries worldwide. There are a variety of inherent factors that can prove to substantially increase a company’s brand equity and visibility, or possibly victimize a company’s reputation. The way in which a social media strategy is implemented and monitored can go a long way in determining its overall effectiveness.

Today’s market features a wide array of consumers who have certain